As 'Marketing Manager, Creative' for RZIM I worked to formalize and maintain our global brand standards. RZIM had offices in 15 countries, spread over 6 continents. The challenge we faced was that our brand lacked continuity across offices and media platforms, both in image and voice. With quality and consistency as the goal, I wanted our brand to be unified while also allowing for cultural influences and relativity within each of the unique regions.

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Collaborating with FiveStone Design Agency in NYC, we combined my experience inside the organization with a full brand audit. We then put our findings to work. FiveStone created a comprehensive digital brand strategy and guide that included design, image, and voice standards. With this in place we rolled out a new website and digital assets to match.

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To streamline Events and Marketing and further unify our global brand, I created templates for design assets, workbooks, and other content to be used by contractors and staff. I organized these in an online platform to be shared with departments and global offices, along with photography and video footage I had collected while traveling with the organization in my secondary role as a photojournalist.

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My 8+ year career with this organization sadly came to an end when the founder passed away. The organization has since closed its doors after 40+ years of ministry and humanitarian work. I cherish the friendships and experience I gained designing, traveling the world, and taking pictures.