As Creative Marketing Manager for RZIM, I worked to formalize and maintain our global brand standards. RZIM had offices in 15 countries, spread over 6 continents, with multiple sub-brands, and a large global audience. The challenge we faced was that our brand lacked continuity across offices and media platforms, both in image and voice. With quality and consistency as the goal, we wanted our brand to be unified while also allowing for cultural influences and relativity within each of the unique regions.

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To help with the gigantic task of formalizing our brand standards we worked brand specialists, FiveStone Design Agency in NYC. We began with a full brand audit and discovery workshop to identify key challenges for the brand across the organization and field offices. While I provided insight and creative direction from my experience in the organization, FiveStone surveyed senior leadership, staff, and our global audience to provide a bigger picture. We then put our findings to work. FiveStone created a comprehensive digital brand identity system and standards manual that included brand architecture and frameworks, design, image, and voice standards, and guidelines on how to utilize, create and implement brand assets. With this in place we rolled out a new organization website, as well as cohesive regional sub-sites and digital assets to help drive brand adoption globally.

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To streamline our marketing and events, and further unify our global brand, I created design templates for brand assets, workbooks, and other collateral to be used by global staff and contractors. I then organized all of our assets, collateral, and content into a structured cloud platform for departments, global offices, and contractors to easily access - including photography and video footage collected while traveling with the organization in my secondary role as a photojournalist.

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My 8+ year career with this organization sadly came to an end when the founder passed away. The organization has since closed its doors after 40+ years of ministry and humanitarian work. I cherish the friendships and experience I gained while designing, traveling the world, and capturing stories with them.