Solutions to Power Your Life™. For over 20 years Gen-Tech Inc. has helped commercial businesses, residential homes, and even the government maintain constant power. They pride themselves on their extensive knowledge, experience, and customer service. Recent extreme weather and increased demand on local power grids has left a lot of residential homes more frequently without power. Gen-Tech has seen this first hand and wants to help.

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In order to make a greater impact in the residential market, we wanted to create a better experience for the average homeowner in need of constant power. Using a few elements from their existing logo, we created a new logo and identity for them that looks professional, inviting, and familiar – something both contractors and homeowners could relate to. We redesigned the website to guide people more easily to the answers they need, maintaining Gen-Tech's commercial credibility while giving residential customers a space without the overwhelming amount of industrial information. To learn more about the client and to gather content to be used with this project,  photos and video footage of past and present installations were captured, as well as customer interviews.

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It's easy to see why they have been around so long. Their customers love them and the quality and care they put into their work is hard to overlook. I'm grateful for the opportunity to help them share their story as they keep people's lights on and their lives going.

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Check them out at gen-tech.net.